CHI Health is a not-for-profit healthcare system that provides a wide range of medical services including primary care, specialty care, and hospital services. They operate hospitals, clinics, and outpatient centers, focusing on delivering high-quality care to communities in Nebraska, Iowa, North Dakota, Minnesota, and surrounding areas. Their mission is to improve the health of the people and communities they serve through compassionate and comprehensive healthcare.
As a Digital Marketing Specialist at CHI Health, I made social media content that supported the organization’s mission using my skills in video, photography, and web editing. Below are examples of my work.
Video
Based on the marketing teams goals, we had set topics and awareness months to create content for each quarter. This was part our “heart healthy” awareness month campaign in 2024.
Our psychiatric team at CHI Health Immanuel requested an educational video to help new patients learn about the procedure and benefits of Electroconvulsive Therapy, also known as ECT.
One of the organization’s hospitals (CHI Health St. Francis) was celebrating their 135th anniversary and requested a celebration video be made. Scripted, filmed, and edited this to fit perfectly into a 1:35 video.
When new providers join the organization, depending on their field of practice, we would create video bios to help promote their practice and showcase availability on our “my provider match”.
Our orthopedics department wanted to do something fun for March Madness season. This was filmed in front of a green screen and I edited it with the added motion graphics.
Andrew Santos, former Senior Vice President of Mission Integration, would make spiritual and reflective blogs based on the organization’s main Christian values. I created a blog format for him to follow each month called “Mission on the Go” that I would then edit for social media.
Photography
Below is a small collection of provider photos that I took to enhance their profile on our website and for marketing materials.
